A brick main street at blue hour after rain, its shop windows lighting up warm amber one by one along the wet cobblestones.

Some businesses close at five. Their websites shouldn’t.

Websites, AI and technology strategy for small businesses.

Three things, done properly.

We help small businesses look and run like the best version of themselves: a website that does the business justice, AI that actually earns its keep, and a plan for the rest of your technology. From people who do the work and explain it plainly. No jargon, no bloated retainer, just the next right thing done well.

Website Builds

A site that actually represents the business.

Fast, clean, found on Google and in AI search, and easy for you to update once it’s live. We design it, build it, host it and look after it.

  • Design and words, written with you
  • Built to load fast on any phone
  • Set up to be found on Google and in AI search
  • Hosting, updates and fixes, handled
  • Simple editing you’ll actually use

Every site includes mobile-first design, page speed tuning, search essentials (titles, descriptions, structured data and a sitemap), alignment with your Google Business Profile, accessibility checks, privacy-friendly analytics and an editor your team can use without calling anyone.

Illustration of a sample website we might build for a bakery called Calder & Co., shown in a desktop browser and on a phone, with the headline “Bread worth getting up early for.” and an “Order for the morning” button. Beneath it, a launch readout: Speed 98, Accessible 100, Best practice 96, SEO 92.

Sample site, Calder & Co. The readout shows what we test for before launch. An illustration, not a measured score.

AI Adoption

AI that actually earns its keep.

A cook's hand placing a garnish on a plate under a warm pass lamp, steam rising in a dark kitchen.
Generated brand imagery.

Practical help putting AI to work in the business: what to use, how to set it up, and how to keep it from becoming another shelf-ware subscription.

  • An honest look at what you already pay for
  • One or two tools, chosen for the work you actually do
  • Set up with your documents, your voice and sensible privacy rules
  • Hands-on training for you and your team
  • A check-in on what’s being used and what’s saving time
An empty barbershop after hours, a leather chair under low brass lamps and dark wood paneling.

Technology Strategy

A plan for everything else.

An outside read on your tools: what to keep, what to replace, and what to automate first for the best return. Delivered as a short written plan in plain English, with a price on every line.

  • Every tool, login and subscription in one place
  • Keep, replace or automate, with the reason for each
  • Security and access basics, sorted
  • One clear first move

How it works

Four steps. Nothing starts until you say so.

  1. Conversation

    Tell us where technology is slowing you down. We’ll tell you honestly whether we can help.

  2. Look

    We review your website, your tools and how the business actually runs.

  3. Plan

    A written, priced plan in plain English. You choose what happens first.

  4. Do

    We build it, set it up, train your team and stay on call.

A hand turning a key in a shop door at first light, the street lamps still on outside.

Thirty years of making technology make sense.

ThatBizLife is led by a founder with three decades in IT, marketing, software development and systems implementation, and more recently in how companies adopt AI. We’re based in Phoenix, Arizona, and work remotely with businesses anywhere.

ThatBizLife is part of OTC MVP, the studio that builds websites for SEC-reporting public companies. The same standard goes into a website for a bakery, a clinic or a crew with a van.

Questions, answered plainly

Do I need to know anything technical?

No. We explain everything in plain English, show you what we did and leave short written notes. If you can send an email, you can run what we set up.

How much does a website cost?

It depends on what the business needs, so we don’t publish a price list. After the first conversation you get a written plan with a price on each piece, and nothing starts until you approve it.

How long does a website take?

It depends on the size of the site and how quickly content comes together. Your written plan includes a timeline, so you know when to expect it before anything starts.

Will my website show up on Google and in AI search?

We build every site with search in mind: fast pages, clear service pages, titles and descriptions, structured data, a sitemap and alignment with your Google Business Profile. No one can honestly promise rankings, but we make sure nothing technical is holding you back.

What does AI adoption mean for a small business?

Usually one or two tools, set up properly for work you already do, like replies, quotes or paperwork, plus training so the team actually uses them. We also tell you what to skip.

Do I have to switch the tools I already use?

Not unless there’s a good reason. A lot of every plan is keep. When we suggest a change, the plan says why, what it costs and what it saves.

Do you only work with businesses in Phoenix?

No. We’re based in Phoenix, Arizona, but we work remotely, so we work with businesses across the US and around the world over calls, email and shared documents.

Who owns the website?

You do. The domain, the content and the accounts are in your name. We host it and look after it if you’d like, and if you ever move on, it goes with you.

Leave a light on.

Tell us what’s slowing the business down. A short conversation; if we can help, we’ll say how. If we can’t, we’ll say that too.